Top 5 Virtual Fitness Programs in Portugal - Q4 2022

The fourth quarter of 2022 saw notable performances from the top five virtual fitness programs on a unified platform in Portugal. Here’s a detailed look at their weekly downloads, active users, and revenue trends.

Mi Fitness (Xiaomi Wear Lite) experienced fluctuations in weekly downloads, starting at around 4.9K in late September and peaking at 24.4K by mid-December. Active users also saw an increase, rising from approximately 60.8K to 84.8K by the end of December.

FitPro showed a significant jump in weekly downloads from 3.3K in late September to 13.8K in mid-December. The number of weekly active users doubled, growing from 23.6K to 45.8K by the end of the quarter.

For Zepp (formerly Amazfit), weekly revenue remained relatively stable, peaking at $248 in the last week of December. The app saw a significant increase in weekly downloads, reaching 9.8K in mid-December, while active users rose from 72.7K to 80.7K over the quarter.

Da Fit maintained steady weekly downloads, with a notable peak of 8.9K in mid-December. Weekly active users increased from approximately 30.5K to 46.5K by the end of December.

Zepp Life (Formerly MiFit) saw a stable weekly revenue, ending the quarter at $30. The app's weekly downloads reached a peak of 4.5K in mid-December, with active users slightly decreasing from 188.2K in late September to 166.3K by the end of December.

These insights underline the dynamic nature of the virtual fitness app market in Portugal. For more detailed data and insights, visit Sensor Tower.